Mexico Digital Payments settings for change: Fit for Growth Lighthouse

Next Generation Commerce and Smart Digital Payments: Retailers, Bigtechs, Fintechs —Retailers Digital Wallets (see chart).

New Frontiers in Mobile Marketing and Digital Sales Using Data Analytics. #digitalchannels  #mobilechannels

(Expanding market reach and engagement). IST Soluciones

Anindya Ghose, a global authority on the #mobileeconomy, presents findings from recent studies measuring the effectiveness of #mobilemarketing promotions [coupons, account opening offers, cross-sell, #digitalsales, etc] including techniques that leverage full information on consumers’ offline moving trajectories [historical shopping patterns — #O2O] for:

> HIGHER REDEMPTION probability,

> FASTER REDEMPTION behavior, and

> HIGHER TRANSACTION amount.

#marketingcampaigns #cognitive).

 

Based on his book, “Tap: Unlocking the Mobile Economy”, Professor Ghose shows HOW #machinelearning techniques [#analytics, #AI] can be used to offer the right PRODUCT to the right AUDIENCE at the right TIME.

#Retailers transforming Mexican FS:

Towards #platform-based business models. The customer relationship in FS gravitating to #neobancos: Capture 360 information buyers supply; strengthening relationships with 3rd parties and customers. Examples:

Major change in Mexican Digital Payments landscape: Expands and Scales. #G2P, #P2G, #P2B, #B2B

Mexican government disburse social programs funds via electronic means. +25 bill. US dls. for social Program; includes digitally opening bank accounts and support for SPhones.

#BaaS #Platform #Sme #microbusiness #neobanco

Open-Banking Mexican Regulation opens space for #challengerbanks and #neobanks to offer new financial services valué propositions. #Smefinance